Tamil film industry is catching up with the latest trend of reaching the masses with the technological advancements. Gone are those days, where the media personnel and selected personalities would have the ability to be a part of audio launches and other film related events... Well, Bollywood already holds the most prominent on such maps for its innovative spell of gaining publicity through the online and mobile panoramas. For the first time, an audio launch takes place on Yaan Hangout that is aired live on Facebook and other social networking sites. The film marks the debut directorial of cinematographer Ravi K Chandran with Jiiva and T ulasi Nair performing the lead characters. Striking the chord of success with 'KO', the trio of Jiiva-Harris Jayaraj-Lyricist Madhan Karky is back to recreate magic with this album. The singers are giving out their best performances on the show that includes some of the fabulous exhibition of Devan Ekambaram et al.
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